Conversion rate is a value that represents the number of conversions of your website against the total visitors.
Think of this scenario, you run a hardware shop, and around 100 people visit your shop per day, and 5 of them purchase the things you are selling. So, your conversion rate for that day would be 5%.
In order to boost your revenue, you implement some actions that result in improving the number of people purchasing your products. For example, you offer discounts, try to communicate more with your store visitors, understand what they are looking for, etc. All these practices are known as Conversion Rate Optimization.
It is important for any business to improve its conversion rate. And affiliate marketing is no different. Therefore, it must be the goal of any affiliate marketer to get his conversion rate as high as possible.
Read more on Conversion Optimization for Affiliate Marketing
So, what are some techniques to Boost Your Conversion Rate?
Checklist to Boost Your Affiliate Conversion Rate:
Improve User-Experience of your Website:
Your conversion rate heavily depends upon the user experience of your website. What are your visitors experiencing while visiting your site? Have you placed too many ads and affiliate links, or is your content poorly structured?
These instances put a very bad image of the site in the visitor's mind, and they get away without clicking on your affiliate links to get you some money. Therefore, you always need to put your UX (User Experience) first while creating your website.
Read more on How to Improve User Experience?
Make your Website Mobile Friendly:
We all know that Google does not like a website that is not mobile-friendly. So, it is necessary to focus on mobile-friendliness to rank higher on Google.
However, apart from search engine rankings, a huge number of people use smartphones to browse and purchase things. And you cannot ignore them if you are willing to improve your conversion rate and earnings.
Write In-depth content:
Whether you are writing content for blogs, emails, or landing pages, the depth and information of the content are very important. You need to cover all the things that a potential customer is looking for before purchasing the products.
We have often heard "Content is the King," It is the only way to get in touch with your visitors, so it is vital to winning that area.
Read more on How to Write Affiliate Reviews?
Promote Quality Products:
Never, I repeat, never promote any product just because you are getting a high commission from the business. You can only succeed in the affiliate marketing industry if you recommend quality products to your visitors.
Always partner with businesses that offer quality products and have a good brand image in the market. It is always easier to promote those businesses that people trust.
Build Connections:
Connections with the audience play a vital role in affiliate marketing. Earning your visitors' trust is the basic requirement, and it is only possible if you have strong connections with your audience.
If you are only promoting affiliate links with your website, try connecting with your audience through social media, getting in touch with them, letting them know about you, and building relationships. Being active on social media will help you gain an audience that you can also monetize in the future.
Read more on Affiliate Marketing with Social Media
Personalize:
In the era of marketing and sponsored ads, the only way to stand out is with personalization. People come across so many ads while surfing through Google, YouTube, or Social media. And it is obvious that people ignore most of them, but here, if you are sharing something with a personalized message, it will instantly attract them, and they are more likely to pay attention and listen more to you.
Here are some more things that you can implement:
- Use attractive CTA buttons and make your affiliate links stand out.
- Do not over-promote anything; keep it natural.
- Always choose the right niche to get into; you must like the work you are doing.
- Get into email marketing, one of the best and most affordable ways to increase conversion rates.
- Include visuals and statistical data in your blogs; such blogs are more likely to increase your site's dwell time, improving the conversion rate.
- Get in touch with your affiliate manager to get some new strategies and tips that convert well.
