Your affiliate website works as a virtual shop; this is where a potential customer will get in touch with you. Website is the point that brings all the money, and you should be focusing on putting all the efforts to make the website effective.
You use your website to get in touch with your audience, show them products or services, showcase CTAs or affiliate links to make the purchase, and to make all of these things possible, UX is necessary.
What is User Experience (UX)
User Experience simply means providing users with a relevant and meaningful experience.
Optimizing your website UX is all about creating a website that your visitors like and "how you guide them" to click on the affiliate links so that you can earn the commission.
You need to think about "How will a user interact with your website?" and "What will he feel while doing the same?"
Why Optimizing for User Experience (UX) is Important?
- It improves the user interaction with your website
- It helps the user provide a positive experience
- Improves trustworthiness of the website
- Improvised user experience helps you earn more commission from their purchases.
- It helps users access the website easier and better
- A great UX attracts more new visitors
Tips to Optimize Your Website for Better User Experience
Here is a list of some of the best practices to improve the UX of your affiliate website.
Make it Simple:
A user-friendly website needs to be as simple as possible. Website owners tend to add a lot of features to their website to provide options to the visitors, while in reality, the website needs to be easy to use.
Organize and design your website structure so that any new visitor can clearly understand where he needs to navigate to find what he is looking for.
What are the most important parts of your website that you need your visitors to land? First, make them more visible and attractive.
If your visitor lands on a particular page, focus on improving the visibility of the next most important button or URL you need him to click.
Avoid Too Much Content:
While it might sound thrilling to add a thousand-word content to your page, the thing is, no one will read that long content.
The visitors do not have that level of interest or time to read all you posted on the page.
It is obvious that you should provide all the information a visitor is looking for on a particular topic. However, finding a balance between providing enough content and not overposting anything is the thing you should keep an eye on.
Properly Structure Your Content:
The structure of your page also plays a big role in your website's user experience.
Here are some basic things that impact your website's UX a lot:
- Give proper headings to the different sections
- Add a "Table of Contents" at the beginning of the page
- Keep your paragraphs short and to the point
- Use a bulleted list whenever talking about tips, points, processes, etc.
- Add images, graphs, other visuals to support your text content
- Add necessary internal and outbound links
Avoid Too Much CTAs:
The way you design your CTAs will decide if you can convert your visitors or not? No one will trust websites that have placed CTAs, ads, affiliate links, and banners all over the pages.
Such websites automatically ring a bell of spam in the visitors' minds. And this is not good for any website owner.
Keep the number of affiliate links and ads on your website as low as possible; you can place affiliate links where they fit naturally—but filling up your pages with ads that much makes the visitor confused about the real content of the page.
Add a Search Button:
A very small feature can impact your user experience a lot. You have put all the required information on your website, but it's not worth it if the visitors cannot find what he is looking for.
Adding a search button allows the visitors to find the exact term he needs to get informed about. People from different age groups might find it hard to navigate through the pages to get the information; you cannot lose those potential buyers, add a search button to make it easy for them.
Conclusion:
Visitors always look for websites that are easy to use; these satisfied visitors will help you earn your desired affiliate commission.
Also, putting effort into improving the user experience for one time and then forgetting about it forever is not recommended. The right design for you might not be the right design for your audience.
So, you always need to test your website and improve it whenever needed.
