Website statistics are numbers and information that provide data about website traffic. From visible counters to invisible logs kept by most server software, these numbers are crucial in shaping advertising campaigns and website design.
Web statistics are log files that measure visitor behavior and track website details. This tool is helpful for businesses as it measures and evaluates aspects of a website's performance toward business goals. It highlights the landing pages that are most effective in getting people to buy. In addition, website statistics can show trends in user behavior. For instance, it will show when you have changed the website or the effectiveness of marketing campaigns.
Why Are Website Statistics Important?
Using web statistics (AWStats), we can measure the various aspects of the website from the users' perspective to improve the things that need to be improved to make it more user-friendly.
Here are a few other things website statistics tell you.
-> Which landing pages on your website are the most popular or converting? – So that you can make other pages like these.
-> How is a recent change on your website affecting the behavior of the site visitors?
-> How much of your marketing efforts are working? – So you can change the campaigns if needed.
-> How many visitors or customers are returning to the website?
-> What are users searching for on your website?
-> The user experience on the site.
-> Bounce rate, etc.
In Plesk, statistics are not enabled by default. You must first choose which statistics tool you would like Plesk to use.
Enable Statistics from the Plesk Panel
Step 1: Log into your Plesk Control Panel.
Step 2: Go to the Websites and Domains option in the left-hand panel and click on it.
Step 3: In the Websites & Domains window, click on the Hosting Settings icon.
Step 4: Scroll down to the Web scripting & statistics section in the Hosting Settings window.
Step 5: Go to the dropdown box at the bottom of this section. Then click on it and select the Webalizer or AWStats option. Both of these tools will provide a scope of helpful website statistics.
Step 6: Then click the OK button to save the changes.
Step 7: If you want to change your statistics tool, you can easily repeat this method and choose another choice from the dropdown box.
Viewing your website statistics
Step 1: Log into your Plesk Control Panel.
Step 2: Click on the Statistics option in the left-hand Plesk panel.
Step 3: In the Statistics window, click on the Web Statistics option.
Step 4: A new window will be opened once you click on it. You need to enter the Plesk credential to view the Statistics.
Step 5: After entering the Plesk login details, your website's statistics will be displayed.
That's all.
