No one is unaware of the “Social Media Giant - Facebook” and its traffic potential. For affiliate marketers, promoting affiliate links on Facebook can be lucrative as there is little to no expenditure for posting and huge chances of making money reaching your target audience.
Many of you might have tried Affiliate Marketing on Facebook and might not have received the result you expected; there can be a reason that you are not using the best strategies. Well, in this post, we have listed everything about Facebook affiliate marketing, starting from the basics.
How to do Affiliate Marketing on Facebook?
To start affiliate marketing with Facebook, you need to build an audience. And the first step to building an audience is...
Creating a Facebook Page
You might already have hundreds of Facebook friends on your personal profile, but no one wants a friend that posts affiliate links with every other post. The correct way to promote on Facebook is using a FB page.
The Facebook Business Page is very similar to your website, where you post things and attract an audience.
First, complete your About section; this will help people understand your business and what you offer there. Then, add contact information so people can reach out to you if they want.
Next, post some images and videos on the page relevant to your business. Now, you are ready to promote your page and grow your audience. However, there are many other sections on your page Reviews, Insights, Events, etc. Make sure to understand how everything works by giving time daily to learn things until you get perfect at it.
There are many ways to attract people, such as asking questions, posting informative content, images, and videos, or directly recommending the products you are promoting.
Facebook Groups:
Besides Facebook pages, Facebook groups are another great way to reach a vast audience. Here you can connect with your audience better, as members can create their posts here. There are more chances of interactions and spreading your message to a wider audience.
The right way to promote affiliate links is first to post informative, educational, or entertaining content that your audience like. Keep the attitude of giving first, post what your audience wants or likes, and in return, promote affiliate links so that people can buy from your recommendations if it attracts them.
Regularly posting relevant posts will let the Facebook algorithm know that this is an active group and suggest it to people interested in the same category.
Keep a ratio of 80-20 or 70-30, i.e., post 70% educational or informational posts and 30% promotional posts.
How to Build Facebook Audience:
Your question might be, How can I build a big audience? Because if you don’t have an audience, you cannot engage with them and cannot promote affiliate links; ultimately, no money!
Here are some strategies you can use to build your audience from scratch.
The Organic Way:
The most obvious and accessible way anyone would think is to ask your friends and followers to share your posts.
By following such ways, you can never build an audience, as everyone gets these requests so often, and they usually get deleted.
You can hardly find one or two new people accidentally becoming a part of your audience. But you will never be able to get the amount of reach you get with Facebook’s algorithm.
You heard it right. Facebook itself will help you reach more people. But to get that, you must create amazing content that people usually share without being asked to do so.
This natural way of promotion will trigger the algorithm, and your posts are more likely to show in the featuring posts, from where numerous people will get in touch with them.
Taking Advantage of Competitors:
Another great way to find a relevant audience is to take advantage of your competition.
No matter what your niche is, there are numerous FB pages and groups with hundreds and thousands of followers with the same hobby and interest you are looking for.
You can participate in such groups and engage with their audience to get more visibility.
However, no one will allow competitors to build an audience on their platform.
So, you will have to contribute first to get something in return.
You can share informative, funny, engaging posts and do something to stand out from the crowd.
This way, the moderator will think of you as a helpful contributor and will be more likely to approve your posts if you sometimes add a link to your Facebook page.
The Paid Way:
The organic way is good in the initial stage, but it can only get you a somewhat decent audience.
To grow your affiliate marketing game on a large scale, you will need to move to paid traffic.
There are two options for the same; you can go for Boosted posts or with Facebook Ad Manager.
The good thing about getting paid traffic on Facebook is that you can narrow down the people watching your posts and reach the most relevant audience, making the most out of every penny spent.
For example, if you want to show your ads to people between 20 to 25 years old, living in New York, and interested in Black Shoes, you can do it with the help of Facebook Ads.
Best Facebook Affiliate Marketing Tips:
- Always show an affiliate disclaimer.
- Follow the rules of affiliate programs and Facebook.
- Follow a giving first, taking later approach.
- Boost your reach with the help of Facebook influencers.
- Arrange contests and events.
- Prefer a shortened affiliate link instead of long spammy-looking URLs.
- Use relevant and high-volume hashtags.
- Check and analyze Facebook insights.
- Try A/B Testing.
- Engage in relevant Facebook groups.
- Promote something people want, not what you want them to buy.
Pros of Facebook Affiliate Marketing:
- Very less investment
- Low Entry barriers
- No need to buy a domain or hosting
- Large audience
- You can start using your phone
- Take benefit of popular groups as well as create your own groups
- The only expense is money spent on ads
Cons of Facebook Affiliate Marketing:
- Need to use paid traffic to reach a large audience
- High competition
- Getting free traffic is near to impossible
- Creating a large audience on your own is very hard
- Requires complete dedication for a long term
Conclusion:
You might have a question, Can I make a lot of money with Facebook Affiliate Marketing?
Starting affiliate marketing on Facebook is easy, and getting a few bucks is also achievable.
But if you wish to make millions from it, there is a long road ahead.
Organic traffic can rarely make you some money in many years, and it is challenging to earn the commission to cover up the expenses you made in the paid promotion.
Also, building a business on a third-party platform does not sound good as you will always be uncertain about its regulations and will have to rely on its growth.
Making your own niche website and promoting affiliate products there will make more sense.
Affiliate marketing can be done on Facebook but making it the only source of promotion will get you nowhere.
Numerous people have made millions with affiliate marketing, but they used a variety of platforms to promote their affiliate links, and promoting on their own website is one of the most common of them all.
We suggest making the most out of your investment and using multiple sources of promotion.
