A good and highly converting landing page is essential for any online business, but when it comes to affiliate marketing, there are so many things at stake.
A converting landing page can help you get thousands of dollars. However, a non-attractive landing page can spoil your whole marketing campaign.
Here, we have listed everything starting from the basics of a landing page to the best strategies you can implement and make a highly convertible landing page that attracts long-term customers and gets your pockets filled with bucks.
What is An Affiliate Landing Page?
An affiliate landing page is a page on your website where you redirect your visitors to show them your CTA or affiliate offers and make them click on it and purchase. You can drive traffic on the landing page from multiple sources, for example, organic, paid ads, social media, emails, newsletters, etc.
A landing page can be anything; it can be a complete review of the product you are promoting and can only include a single attractive offer intended to get clicks. But ultimately, every landing page serves the same purpose: engagement and conversion.
The content, images, design, layout, and structure of an affiliate landing page play a significant role. So, what an ideal landing page should cover?
Best Strategies for Creating a High-Converting Landing Page
Write a Winning Headline
Your affiliate landing page is worthless if its headline is not compelling. Instead, you should ideally spend most of your time and effort on writing the headline only. Your page's headings and subheadings should be exciting, encouraging people to scroll down and learn more.
An attractive image is worth a thousand words; therefore, every headline should be backed by an impressive image. This image can be anything, graphical or product picture.
What's In It For Them?
Everything you add to your affiliate landing page, keep the same thought in mind, "why would people spend money on this?" Always aim to add the benefits of your product in the top sections. The product might be filled with many features, but save them for later sections.
First of all, let visitors know what's in it for them; this is the only factor that keeps them engaged and tempted to learn more.
Show CTA Earlier On The Page
I know it sounds a bit aggressive to show the offer right away. But it's worth it. As you have already shown people the benefits they are getting from the product, the next thing you want to show them is a direct purchase link. And trust me, this thing really works.
Read more: How to Boost Your Affiliate Conversion Rate? »
Include Social Proofs
People usually have second thoughts before purchasing the products; if the product is not known, they might have trust issues, and here is when social proofs come into play.
Show reviews of the existing customers; pictures taken by users while using the products make a huge impact.
Keep The Design Simple
The design of your affiliate landing page needs to be simple. Make sure you don't distract your audience from the main objective of your page. Minimize distractions and use contrasting colors while highlighting the essential parts of your page. Allow your visitors to navigate smoothly on your page by adding bright colors.
Read more: How to Optimize Your Website for Better User- Experience? »
A Clear and Direct Call-to-Action
Finally, the heart of your page - your CTA or Offer. Well, it depends on how much content you have added to your page, but in most cases, you should show the CTA more than once.
This allows your visitors to instantly grab the deal on every part of your page without scrolling up/down. Ultimately, your goal should be that your audience needs to put minimum effort into purchasing the product.
Keep the button text as simple as possible. For example, "Grab the Deal," "Buy Now," "Learn more," or "Get Started" would be enough.
Test, Test, and Test
This is where most affiliate marketers make mistakes. They create a landing page and abandon it. That's not enough; you should always test the page, make changes, add some sections, remove unnecessary elements, and make it better than before until you make it the best and highest converting landing page.
