As internet marketers, we all know the importance of consistently posting new content. Whether it is a website, YouTube channel, or social media, actively publishing relevant content is the key to staying connected with your audience.
But do you even make sure that your previously published content still makes sense or not?
Some people find it hard to choose the topic for the new content but on top of that, keeping your content up-to-date is also very important.
You don’t just plant a seed and leave it there to grow itself, you must water that plant daily in order to grow it properly, and then one day, it will give fruits and flowers. The process may take time. But once grown, it has numerous benefits.
In the same way, you need to constantly update and keep your content fresh to benefit from high traffic and views.
Why is it Important?
Keeping your content up-to-date is important because you don’t want your audience to visit your website and find old information that is not valid anymore.
Regularly updating your content also keeps you in the good books of Google, and there are more chances of getting a higher ranking in the search results.
Every content of your website is important, no matter how little. And if you are not considering your page important enough to edit and update, Google might think that as well and not consider ranking the page higher.
Search requests are mostly from the current happenings or trends, so you need to be updated regarding the current trends; write something that is more asked and more informative than your current content.
Whenever you update the content, Google always rearranges your website’s ranking in its index. And if your content is not good enough and informative, Google may rank another website that is way more informative than you.
Read: How to Boost Your Earnings with Evergreen Content
How does this help an Affiliate Marketer?
- There are more chances of getting high rankings in the SERPs
- Higher chances of getting impressions and clicks on the page
- This will help you gain more views, ultimately more clicks on the affiliate links
- And finally, a good amount of Affiliate commission
How to Keep Your Content Fresh:
Find Out and Remove Outdated or Wrong Information:
Frequently check your important pages (pages that drive a good amount of traffic to your website or those pages which help you make good money through affiliate links) and find if any information is outdated.
Also, check all the outbound links and affiliate links, whether they redirect to the right pages or not. Remove if there are any 404 errors.
Combine Similar Posts:
While posting a lot of content on your website, you might come across a situation where some of your posts have very similar content. So, it is suggested that you combine those posts and make a single comprehensive post better than both of the previous ones. This will also help you avoid keyword cannibalization.
Rebuild Your Keyword Strategy:
The search volume and trends of popular keywords and topics change over time. You might have well-written your post to rank on trending keywords, but there is no benefit in sticking to them when they go out of trend. So you need to analyze and rebuild your keyword strategy and use the high-volume keywords in your content.
Check Google Trends and NEWS articles:
Checking Google Trends and keeping up with the NEWS articles in your niche can help you find new content ideas and update your old content. Adding the latest information to your posts will improve the credibility of your website and is also a good practice for your knowledge.
Check Google Algorithms:
Google frequently changes its algorithms to provide the best value to its readers. These changes make a lot of impact on the ranking of our websites. You should always try to follow Google’s Guidelines to avoid penalization. So, you should timely check your older posts and improve them if they are violating any guidelines.
Conclusion:
As described in the article, there are numerous benefits of keeping your content fresh. Putting effort into the old articles might feel time-consuming, but all those posts will contribute to long-term success.
