It is extremely frustrating that email goes to spam. Nevertheless, don't worry!. This article can facilitate stopping your email goes into spam, supported by the expertise of our specialist technicians' team.
Let's talk about how our specialist technicians' team investigates the issue when we receive requests like "Why my email goes to spam."
1. Check the reputation.
First, we tend to verify the reputation of the IP address/domain name and, therefore, the low reputation of the mail server's IP or the domain name can cause this issue. However, to ascertain the reputation of the IP address, you'll be able to take the assistance of our tool.
Next, you have to check the domain's reputation. Just in case the domain has been used to send the spam emails and blacklisted in any RBL. Then, the domain's owner has to contact various RBLs. To ascertain the domain's or email's reputation, you can use any online tool like MXToolBox.
2. Check the DNS records.
SPF: Image result for what' spf record in email, an SPF record is DNS TXT record containing IP addresses allowed to send an email on behalf of the domain. To verify if your SPF record is correct or not, you'll be able to take the assistance of our tool. In addition, you'll get additional details from our Network tool concerning SPF.
DKIM: It provides authentication to the emails using the mechanism of public-key encryption. Without DKIM, emails can be rejected or move the recipient SPAM Folder. You'll be able to use any online tool like MXToolBox to visualize the DKIM record and correct it.
DMARC: DMARC stands for Domain-based Message Authentication, Reporting & Conformance. It's a TXT record in DNS. DMARC record uses SPF (Sender policy framework) associated DKIM (DomainKeys known mail) to verify whether or not an email is cast or not. If an email fails to authenticate, you wish to feature a DMARC record in your domain to manage what to do. Check our Network tool to visualize the DMARC record and acquire additional details.
PTR: Some recipients' mail servers also check the PTR record. PTR record or Pointer record points the IP address to the domain. Consider this as a reverse lookup of the A record or DNS record.PTR Record used for rDNS or Reverse DNS.
PTR Record confirms that hostname is connected with IP Address. Outgoing mail service must require PTR Records. The recipient mail server will reject emails in case of invalid or without PTR Records.
Are you looking to check the PTR record of your website? Check out AccuWeb Hosting > Show DNS Records tool to look up your PTR records.
3. Use SMTP Authentication.
Next, you need to verify that if the emails are being sent using the SMTP authentication or not. Information like relay server details is often enclosed within the header of AN email. Therefore, spam filters will flag the email if your email is relayed while not 1st utilizing SMTP authentication.
If you're sending emails from your website script, luckily, there are many ways in which to use open SMTP relays in your website codes. You'll verify our Knowledgebase for a few writing scripts to send emails using the SMTP authenticated relay. Whether using ASP.NET or PHP, the Knowledgebase features numerous SMTP Authentication scripts.
4. Prevent spam words in the subject line or email content.
If the IP/domain's reputations are fine. Also, the DNS records like SPF, DKIM, and DMARC are fine; it requires you to make sure that you are not using spammy words in the subject line or the email content.
Spam filters use their own rules and formula to see the email from its subject line or email content if it's a spam email or not. However, to prevent the email mark as spam by a spam filter, prevent using such words as 100 percent satisfied, Guarantee, 50% off, Cheap, or Limited Time Offer.