Email marketing is believed to generate better ROI than any other marketing channel. Once you have created your email list, prepared some attractive email drafts and templates, and scheduled your campaigns, you are ready to convert your audience into customers.
But there’s a catch in the first step itself: creating your email list. What if your email list contains email addresses that are not invalid? You will send your campaigns, but the actual person will never receive them; all your time, efforts, and money will be wasted. If you have hundreds of such emails, you might be paying a lot to your email marketing tool, where charges are based on the number of contacts. You might have a question: how can these emails be invalid?
There are various reasons,
People usually create accounts on different websites to purchase something, and when asked about their email address, they provide a fake email to avoid getting promotional emails.
On some websites, users are required to provide an email address to proceed, such as to read the complete article or access the dashboard, but they often use fake emails.
Moreover, the nightmares of email marketers - typos will always be there, people not intending to provide fake email, still misspell or write incorrect email addresses because of a laggy system or problematic mobile devices.
In all such cases, if you have taken one single precaution of email validation, your email campaign ROIs will shine like gems.
What is Email Validation?
As the name suggests, email validation is the process of validating emails. Email validations can be done using multiple methods. You can verify emails in real-time when they are entered in signup forms or subscriptions, upload your complete email list in batch, or even validate email addresses one by one.
Checking if an Email is Deliverable
One method is to send emails to your entire email list and wait for bounce backs. This is not practical - don’t do it, because the point is to check if an email will bounce without sending an email.
You can check if an email is deliverable by using an email verifier. There are various tools available to validate your emails. First, decide which fits you…
1. If you have a few email addresses that require quick validation, you can validate them one by one using our Free Email Checker tool.
2. If you have an extensive email list and want to validate your complete list in one go, you can use a bulk email validator. You can directly submit a file in the tool and wait for the tool to complete its verification process. The tool will provide you with a list of valid and invalid email addresses. Some tools also provide you with results like role-based, accept all, disposable, etc. You can learn more about them from this article.
