As the name suggests, the Secure Sockets Layer is a security layer that is the most vital factor to notice while browsing online and sending or receiving emails containing very confidential details and information.
There is a very high chance that your data can be compromised at that time. In addition, SSL also impacts increasing Brand Credibility and improves rankings in terms of SEO.
When a user wants to communicate with your website, SSL ensures that this website has followed all security measures. And they are safe to interact with that website.