What is double Opt-In email list?

You might hear us talk too much about double opt-in list in trouble tickets. You may not understand the importance of double opt-in if you are new to marketing world. Double Opt-In Email or Confirmed Opt-In is a two-step verification process that allows a user to join your mailing list.

Let’s see how it works:

 

  • Firstly, someone will sign up for your email list.
  • You will send a confirmation email with URL on email address customer used to signed up.  
  • Customer will have to click on sent URL before they’re added to your list. If they don’t click the URL, they don’t get added to the list.
  • When users confirm that they want on your list, you should store their IP address, and confirmation date and time in your records.



Advantages:

 

  • Your response rate will be higher(up to 20% ) since only interested people will be in your list.
  • You can verify that provided email address is valid.
  • You will have fewer spam complaints because only users who are trully interested in your offers will be in list.
  • You won't be victim of your competitors. They won’t be able to sign up for your newsletter and false report for spamming. Because you’ll have their IP address, confirmation date and time in your records as a proof that they double opted in.



Note: It is recommended to verify email list before starting an email campaign.


Related Articles

How to Upgrade SmarterMail Version?

This article describes how to perform minor and major upgrade in SmarterMail. SmarterMail Minor...

How to reset SmarterMail admin password?

Following article will guide you to reset the SmarterMail admin password. We assume that you have...

How to Delete an Email Account From SmarterMail?

Following article will assist you to delete an email account from SmarterMail. Login to...

How to set up SmarterMail website in IIS server?

To setting up SmarterMail as an IIS website, you need following things to be installed in your...

How to create an email address signature in SmarterMail?

A signature is basically used to identify a person from its distinctive way. SmarterMail's email...

  • 0 Users Found This Useful

Was this answer helpful?